Meet your doorway to an entirely new level of photography.

Using a 31 megapixel sensor, measuring 44x33 mm - about twice the size of even the largest 35mm camera sensors, the H4D-31 provides the ultra-high resolution demanded by today's most discerning professionals and supports the shallow depth-of-field shooting that characterizes so much of the most innovative high-end shooting. The Hasselblad H4D-31 provides photographers with a superior quality complement to their 35mm DSLR cameras, and provides all the benefits of Hasselblad's larger sensors and lenses, including image processing via the Hasselblad Phocus software, the ultimate image processing tool, ensuring the world's best digital capture and most powerful image processing system!

An Ideal Entry into the World's Most Advanced Camera System

With the H4D-31, you will be able to take your photography to an entirely new heights, achieving increased photographic quality and technical precision without sacrificing ease-of-use or flexibility. The H4D-31 allows you to choose between eye-level and waist-level viewfinders, to combine point-and-shoot and tilt/shift functions, to work tethered or un-tethered, to choose between storage medium and image processing systems, and much, much more. The H4D-31 also features True Focus with APL (Absolute Position Lock), refining the auto-focus system for accurate composing at close range with shallow depth-of-field.

Never Settle for "Good Enough"

With the H4D-31 you get all the advantages of the traditional medium format photography in a large digital sensor format, resulting in an unsurpassed level of image quality and technical perfection and the perfect combination of ease-of-use and advanced features. The H4D-31 combines the advanced digital communication and optimization of the best DSLRs with the quality and versatility of the Hasselblad system, making it the ideal entry point into the Hasselblad world.

The H4D-31 represents the combination of decades of photographic expertise, a keen understanding of digital photography, and the experience we gained from developing the world's most advanced camera system. Hasselblad has always been motivated by a true passion for photography. Our tradition has always been one of innovation, advance, and unflagging dedication to quality. At Hasselblad, we will never settle for "good enough". So photographers won't have to do so either.